Marketing is the science of market and its behavior. The base includes, in particular the creation of demand, market research, planning, production program, promotion of products and services. Marketing applies the 4P (Product - product and services, Price, Place - distribution / location, Promotion - product presentations). The specific way in which the individual policy is called the marketing mix. According to the target group must select the correct forms of presentation and advertising.
Marketing communication | Public Relations
Specialists in the field
The Most Frequent Failings in Creating a SWOT analysis
A SWOT analysis represents a frequently used method to create a strategy. These days, not only marketing workers but also managers are supposed to be familiar with that. The analysis helps to assess the current condition…
SWOT analysis
SWOT analysis is largely used in marketing to evaluate Strengths, Weaknesses, Opportunities and Threads of a particular company within the market environment where it does business. It enables to make a realistic picture of the strengths…
Porter’s model of competitive forces
Porter’s model deals with competitive forces and rivalry on the market. Market rivalry depends on the influence and interaction among basic market forces (competition, the power of suppliers, the power of buyers, possibility of substitution).…
Piracy punished ...
It is generally acknowledged that ignoring the good manners is not usually worth while. Piracy, as a demonstration of ruthless greed, is without doubt in contradiction with the good manners.
SWOT Analysis for the Public Service - Methodology
On the top levels of management, particularly when medium-term and long-term strategic documents are being elaborated, information acquired through modern analytical methods is required ever more increasingly. These methods do not only work with…