Own way / Keywords

Articles

SWOT analysis

SWOT analysis is largely used in marketing to evaluate Strengths, Weaknesses, Opportunities and Threads of a particular company within the market environment where it does business. It enables to make a realistic picture of the strengths of the company´s internal evironment as compared with the external (market) one and helps to find an adequate strategy to make a profit...

SWOT Analysis for the Public Service - Methodology

On the top levels of management, particularly when medium-term and long-term strategic documents are being elaborated, information acquired through modern analytical methods is required ever more increasingly. These methods do not only work with data come from the traditional spheres, i.e. operating and economic data, but they also include qualitative data from the spheres of law, human resources...

Void of vision and strategy equals bad business

Most entrepreneurs begin their career with an idea that they think they can make enough money on. Such an idea is, initially, of the essence, but does every entrepreneur have a similar idea (or vision) up the sleeve for the coming years? How to find the right vision and build a good strategy described in this article.

References

Continental

Creating  a long-term development plan and increasing competitiveness