Own way / Keywords

Articles

The Most Frequent Failings in Creating a SWOT analysis

A SWOT analysis represents  a frequently used method  to create a strategy.  These days, not only marketing workers  but also managers are supposed to be familiar with that. The analysis helps to assess the current condition of both the company and the environment it does business in.  Sadly, I come across a whole range of failings rather too frequently.  Such...

SWOT analysis

SWOT analysis is largely used in marketing to evaluate Strengths, Weaknesses, Opportunities and Threads of a particular company within the market environment where it does business. It enables to make a realistic picture of the strengths of the company´s internal evironment as compared with the external (market) one and helps to find an adequate strategy to make a profit...

SWOT Analysis for the Public Service - Methodology

On the top levels of management, particularly when medium-term and long-term strategic documents are being elaborated, information acquired through modern analytical methods is required ever more increasingly. These methods do not only work with data come from the traditional spheres, i.e. operating and economic data, but they also include qualitative data from the spheres of law, human resources...