Own way / Keywords

Articles

SWOT Analysis for the Public Service - Methodology

On the top levels of management, particularly when medium-term and long-term strategic documents are being elaborated, information acquired through modern analytical methods is required ever more increasingly. These methods do not only work with data come from the traditional spheres, i.e. operating and economic data, but they also include qualitative data from the spheres of law, human resources...

External communication creates the picture of your company in the eye of the general public and the media

Writing a press release is pretty simple,“ we can frequently be hearing from all sides. „Annie from the accounting department or Mr.Olive, the deputy director from the economic department, have been writing our press releases for years,“ we are offered further explanation. To our question whether they find their press releases in the newspapers, at least now and then, we invariably...

ISO may help harmonize

The last issue of our newletter was, in the fashion of Jiří Střelec, devoted to searching for our own way. Apart from his other activities, Jiří Střelec, too, assists companies in implementing the ISO system which introduces certain standards to production and management of the entire company, and can help improve the internal communication as well. Yet the implementation alone, on the other hand,...

Dictionary

Image

Image is a picture of or idea a some reality. It may be one of the active creation of images of a person, brand, product, company name, ideology to the public.