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Articles

Internal communication may delay the implementation of the strategy

Nowadays, the internal communication is regarded as a matter of course. After all, there are regular meetings, managers do communicate with their workers on a daily basis, and an awful lot of e-mails are sent every day. It does not mean, though, the internal communication works all right and noway it means it is correctly set to fulfil the company´s strategy. 

On the art of (not) wasting big money

A small entrepreneur or tradesman who has invested into costly capacity equipment and is launching new production has to think another way than a big corporation. They would like to inform potential customers about their crispy rolls and beautiful family houses, however, being involved in debt, they cannot even afford to knock on the door of a big agency.

Dictionary

AIDA

AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) - attract attention, I (Interest) - arouse interest, D (Desire) - a desire, wish, A (Action) - a challenge to motivate specific action.