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Target group is the key to fulfilling goals

Everybody should strive to accomplish their goals – without the exception of the services and tourism sectors. How to prepare a supply of services in order to attract potential customers? How to compile a product? We will guide you through the very steps of the product compilation for your resort, hotel or guesthouse. The key to success is information – the knowledge of the target g...

Analysis of competitive threats and pressures on the market

Today even smaller companies are able to knoc out much bigger firms which often boast of their renown. Everything depends on the distribution of power within a particular market segment, and, also, on how familiar they are to managers.

Dictionary

Porter's model

Porter's model is a method designed to evaluate the pressures acting on the company from the market environment. It assesses the pressure, rivalry and interaction of competitors, suppliers, customers and substitutes. The result of their combined effect is finding profit potential.