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Dictionary

Stakeholders – interest group

Stakeholders often called interest groups are different entities that are in contact with the company and to their work and activities of the company often depends sometimes existentially.

AIDA

AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) - attract attention, I (Interest) - arouse interest, D (Desire) - a desire, wish, A (Action) - a challenge to motivate specific action.